back with a “5 minute Friday” audio edition
key concepts I cover in this snippet:
outputs over outcomes is a well-known org dysfunction
launches vs landings is another framing / phrasing of that
what a launch vs land mindset looks like in practice
and why that matters given the evolving definition of product
I’d love to hear from listeners about their experiences with launch vs land mindsets - please chime in via comments👇. And if you enjoyed this post, please consider subscribing.
I’m also teaching an upcoming cohort-based course on multi-product strategy that you can sign up for here.
further reading / references
some additional thoughts on the evolving definition of product management
past launches that didn’t land are a great source of Buried Treasure
if you’re going to attempt to implement a land (vs launch) mindset in your organization, make sure to listen to New Toolkit, Old Mindset
if you’ve seen my PM Mindset Ladder before, you’ll recall that just launching is the baseline level and it slowly evolves into orchestrating landings
childish drawing / interpretation