Jun 17, 2022 • 4M

Launches vs Landings

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1 topic, 5 key concepts, covered in a 5 minute audio snippet
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back with a “5 minute Friday” audio edition

key concepts I cover in this snippet:

  1. outputs over outcomes is a well-known org dysfunction

  2. launches vs landings is another framing / phrasing of that

  3. what a launch vs land mindset looks like in practice

  4. and why that matters given the evolving definition of product

I’d love to hear from listeners about their experiences with launch vs land mindsets - please chime in via comments👇. And if you enjoyed this post, please consider subscribing.

I’m also teaching an upcoming cohort-based course on multi-product strategy that you can sign up for here.


further reading / references


childish drawing / interpretation