How AI Agents Will Affect TCO in B2B

back with a “5 minute Friday” audio edition

key concepts I cover in this snippet:

1. all the costs inherent in the B2B software lifecycle

2. the ongoing total cost of ownership (TCO) tug of war

3. the job of PM/GTM being to minimize customer TCO

4. the impact of AI agents and a reckoning for all costs

5. a prediction on which costs will go up, down, and away

As always, I’d also love to hear from listeners about their approaches to simplifying the path from product vision to product value in B2B - please chime in via this LinkedIn post, comments👇 or join the chat via the Substack app.

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further reading / references

• here is my original post on Death & Taxes in B2B where I outlined these different costs and the TCO model as a framework for product innovation and expansion

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childish drawing / interpretation