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Apr 19

Why Moving Upmarket in B2B Works

A very common journey for B2B software companies is to build a product for the low-end (in terms of deal size / market segment), achieve product-market…

Apr 2

The Product Lexicon (v2)

I’ve recently been revisiting several fundamental product concepts in the course of my day job building products and side job teaching product…

Mar 31

Listen now (6 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: “phone as a friend” as a critical concept in B2B…

Mar 24

Teaching Users Your Product...

I’ve been thinking a lot recently about the purpose of a product and how to successfully fulfill it. When writing last year about “product market flex…

Mar 20

Listen now (8 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: there is a playbook for successful promotions in…

Mar 3

The Layers of Customer Centricity (v1)

Listen now (3 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: there are multiple layers of customer centricity…

Feb 24

Run the Business

Run the Business

Build. Ship! Repeat?

Run the Business

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