Run the Business
5 Minute Fridays
Cultivating a Revenue Mindset for B2B PMs
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Cultivating a Revenue Mindset for B2B PMs

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back with a “5 minute Friday” audio edition

key concepts I cover in this snippet:

  1. why a B2B product team has to have a revenue mindset

  2. how B2B PMs operate differently (and closer to revenue) than B2C PMs

  3. different dimensions of revenue (generation, preservation, health)

  4. revenue generation is about winning deals / landing accounts

  5. revenue preservation is about user activation / stickiness

  6. revenue health is about reducing serving costs / charging a premium

  7. the challenges of connecting to revenue and why it matters accountability-wise

you might find this summary visual handy

I’d love to hear from listeners about their attempts at connecting their product areas to company-level revenue metrics - please chime in via comments👇. And if you enjoyed this post, please consider subscribing.


further reading / references


childish drawing / interpretation

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Run the Business
5 Minute Fridays
1 topic, 5 key concepts, covered in a 5 minute audio snippet
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