back with a “5 minute Friday” audio edition key concepts I cover in this snippet: outputs over outcomes is a well-known org dysfunction launches vs landings is another framing / phrasing of that what a launch vs land mindset looks like in practice and why that matters given the evolving definition of product
@ibscribe - this is great, and resonates! One of the problems I see that maybe contributing to this is the high turnover rates in many modern tech companies (folks get promoted, change jobs, change teams... in 1-2 year cycles). This often limits their own ability to see their products play out over the long-term, and adapt to a more holistic "landing" mindset.
Love it! The reason this particularly resonates is that the language of "launch, launch, launch" is used liberally in product orgs and is considered a good thing to do (vs. "output" and points are often derided). One way I've seen work to get a focus on "landings" is to have a ritual around the analysis of what happened after the launch (could be after two days or possibly 6 months after the launch depending on whether it's a new social app A/B test feature that was launched or a new platform for a new customer segment).