Jun 26, 2021 • 6M

BHAG Thinking

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1 topic, 5 key concepts, covered in a 5 minute audio snippet
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back with a “5 minute Friday” audio edition

key concepts I cover in this snippet:

  1. BHAG definition: big hairy audacious goal

  2. BHAG purpose: think big, ship small

  3. BHAG evaluation: does it bend the curve?

  4. BHAG framing: what does outsized ROI look like?

  5. BHAG value: connects the dots to overall vision

I’d love to hear from listeners about their experiences with using BHAGs - please chime in via comments👇. And if you enjoyed this post, please consider subscribing.


further reading / references


childish drawing / interpretation