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First q that comes to mind: do you see these sitting above OKRs or used interchangeably? Do you use OKRs at Amplitude (or any other system) where you’d have to fit BHAGs into an existing flow?

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BHAGs and OKRs are complementary - the point of OKRs is to allow an org to work cross-functionally and hierarchically around the same shortlist of goals - BHAGs are a way to ensure that the goals are ambitious enough in terms of impact / timing

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