Strategy Sophistication

back with a “5 minute Friday” audio edition (but on a Sunday!)

key concepts I cover in this snippet:

1. strategy execution plays out via tactics / coherence / sequencing

2. there are 3 levels of conversation around strategy (WHAT / WHY / WHEN)

3. Level 1 is necessary, but only to generate artifacts

4. Level 2 is high-leverage, but should happen early and often

5. Level 3 is how to show your point of view on market / timing

I’d love to hear from listeners about their strategy tips - please chime in via comments👇. And if you enjoyed this post, please consider subscribing.

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further reading / references

• this week’s topic is a continuation of Quarterly Planning tips from last time

• making it cheap to experiment broadly is something I’ve spoken about before (slides here)

• also a big fan of direct customer experience (CX) loops

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childish drawing / interpretation