back with a “5 minute Friday” audio edition
key concepts I cover in this snippet:
double click into extensibility platforms
marketplaces as a special case of extensibility
the key constructs in a successful marketplace
UFAs as an initial method to bootstrap supply
identifying potential UFAs worth pursuing
I’d love to hear from listeners about their experiences with marketplace bootstrapping - please chime in via comments👇. And if you enjoyed this post, please consider subscribing.
further reading / references
an overview and deep-dive into underutilized fixed assets (UFAs) by Kevin Kwok
“fake it till you make it” is also a strategy for generating supply / demand
childish drawing / interpretation
Marketplace Bootstrapping