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ProductManagement

PLG as You Move Up/Down Market
​PLG is almost universally applied (or desired) by every B2B product company. And while there are a lot of PLG success stories written up, the nuances…
 • 
Ibrahim Bashir
59:06
The Convergence of Hardware & Software PMs for Connected Devices (Video)
Earlier this week I had previewed my conversation with Liz Fireman, Head of Product at ARENA, which honed in on the need for collaboration between…
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Ibrahim Bashir
2
57:44
The Convergence of Hardware & Software PMs for Connected Devices
Ever since my Kindle days a decade ago, I've been keenly aware that working on a product that combines hardware + software into a unified customer…
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Ibrahim Bashir
3
Layering AI into your B2B Product and GTM (Video)
Earlier this week I had raised questions for folks to ponder when weaving AI into their B2B products: How can AI create a major increase in task…
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Ibrahim Bashir
 and 
Anurag Wadehra
1:00:43
Layering AI into your B2B Product and GTM
A while back, I had laid out a formula for a successful B2B business: it’s a series of loops (credit to this Kevin Kwok essay for the concept). The gist…
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Ibrahim Bashir
From Daily Decisions to Bottom Line
Connecting Product Work to Revenue
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Ibrahim Bashir
Falling into a Feature Factory
The Causes of Reptilian Product Development
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Ibrahim Bashir
Connecting B2B Products to Revenue (Video)
An AMA Session via Maven Lightning Lessons
 • 
Ibrahim Bashir
49:10
Survey - B2B PM Personas
if you work on B2B products, you’ve probably noticed a tension between the “inbound” parts of the job like working with design/engineering/resea…
 • 
Ibrahim Bashir
21
Accidentally Narrowing Your Market
Learning from users is a tried and true technique for building viable products. In my time at Amazon, “customer obsession” was a principle that was…
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Ibrahim Bashir
Product Leadership Principles
Recently, I had a chat with a PM who had just moved into management, and they were asking me how I made certain decisions when it came to hiring…
2
Synthesizing Learnings
How to Create Knowledge from Research
 • 
Ibrahim Bashir
5
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