B2B

PLG as You Move Up/Down Market

PLG is almost universally applied (or desired) by every B2B product company. And while there are a lot of PLG success stories written up, the nuances…

Jul 14 •

59:06

AI as an Unlock for B2B Pricing

Getting to the Path of Revenue

Jun 26 •

Layering AI into your B2B Product and GTM (Video)

Earlier this week I had raised questions for folks to ponder when weaving AI into their B2B products: How can AI create a major increase in task…

Jun 15 •

and

1:00:43

Layering AI into your B2B Product and GTM

A while back, I had laid out a formula for a successful B2B business: it’s a series of loops (credit to this Kevin Kwok essay for the concept). The gist…

Jun 13 •

From Daily Decisions to Bottom Line

Connecting Product Work to Revenue

Jun 4 •

Connecting B2B Products to Revenue (Video)

An AMA Session via Maven Lightning Lessons

May 25 •

49:10

Survey - B2B PM Personas

if you work on B2B products, you’ve probably noticed a tension between the “inbound” parts of the job like working with design/engineering/resea…

May 15 •

Accidentally Narrowing Your Market

Learning from users is a tried and true technique for building viable products. In my time at Amazon, “customer obsession” was a principle that was…

Feb 3 •

The Layers of Customer Centricity (v2)

One of the things I love about writing and learning in public is the serendipity of collaboration; people who come across my musings will sometimes…

Jun 3, 2023

Why Moving Upmarket in B2B Works

A very common journey for B2B software companies is to build a product for the low-end (in terms of deal size / market segment), achieve product-market…

Apr 2, 2023

back with a “5 minute Friday” audio edition

Mar 24, 2023

6:19

Connecting B2B Products to Revenue

I wrote an unconventional post (my stream of consciousness thoughts while reading a Twitter thread) about 6 months ago that sparked a lot of discussion…

Sep 3, 2022 •

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