B2B

The Most Expensive Dysfunction in B2B Product Companies

And How To Force the Work Back Into Connection With Reality

Mar 20 • Ibrahim Bashir

The Interface Was the Product

And Now It Isn't

Mar 9 • Ibrahim Bashir

Enterprise SaaS Truisms, Revisited

The Beliefs that AI Broke

Mar 2 • Ibrahim Bashir

Check out LemonAid, my digital clone that serves as a navigator for all my newsletter content and a coach for product leaders.

Mar 27, 2025 • Ibrahim Bashir

How AI Agents Will Affect TCO in B2B

back with a “5 minute Friday” audio edition

Mar 14, 2025

5:33

From Hype to Help: The 10 Most Common Mistakes That Sink Product Launches

Note: 2 quick previews of upcoming learning opportunities👇🏾

Jan 23, 2025 • Ibrahim Bashir

27:06

Buyer Objectives in B2B

Jan 17, 2025

5:13

Manufacturing Champions (Part 2)

The Challenge of Conceptual Inertia

Dec 18, 2024 • Ibrahim Bashir

Manufacturing Champions (Part 1)

The Shared, Latent North Star of Every B2B Product

Dec 11, 2024 • Ibrahim Bashir

Overcoming Innovation Inertia

Building Zero-to-One Products in Established Companies

Dec 2, 2024 • Ibrahim Bashir

1:01:00

Why You’ll Always End Up Building a Workflow Engine in B2B

Readers know that I have a lot of theories and frameworks about building and scaling B2B products, so when my former colleague from Box Jon Fan (now…

Sep 22, 2024 • Ibrahim Bashir

59:01

PLG as You Move Up/Down Market

PLG is almost universally applied (or desired) by every B2B product company.

Jul 14, 2024 • Ibrahim Bashir

59:06

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