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Manufacturing Champions (Part 2)
The Challenge of Conceptual Inertia
 • 
Ibrahim Bashir
Manufacturing Champions (Part 1)
The Shared, Latent North Star of Every B2B Product
 • 
Ibrahim Bashir
1
Overcoming Innovation Inertia
Building Zero-to-One Products in Established Companies
 • 
Ibrahim Bashir
1:01:00
Why You’ll Always End Up Building a Workflow Engine in B2B
Readers know that I have a lot of theories and frameworks about building and scaling B2B products, so when my former colleague from Box Jon Fan (now…
 • 
Ibrahim Bashir
59:01
PLG as You Move Up/Down Market
​PLG is almost universally applied (or desired) by every B2B product company.
 • 
Ibrahim Bashir
59:06
AI as an Unlock for B2B Pricing
Getting to the Path of Revenue
 • 
Ibrahim Bashir
4
Layering AI into your B2B Product and GTM (Video)
Earlier this week I had raised questions for folks to ponder when weaving AI into their B2B products:
 • 
Ibrahim Bashir
 and 
Anurag Wadehra
1:00:43
Layering AI into your B2B Product and GTM
A while back, I had laid out a formula for a successful B2B business: it’s a series of loops (credit to this Kevin Kwok essay for the concept).
 • 
Ibrahim Bashir
From Daily Decisions to Bottom Line
Connecting Product Work to Revenue
 • 
Ibrahim Bashir
Connecting B2B Products to Revenue (Video)
An AMA Session via Maven Lightning Lessons
 • 
Ibrahim Bashir
49:10
Survey - B2B PM Personas
if you work on B2B products, you’ve probably noticed a tension between the “inbound” parts of the job like working with design/engineering/resea…
 • 
Ibrahim Bashir
21
Accidentally Narrowing Your Market
Learning from users is a tried and true technique for building viable products.
 • 
Ibrahim Bashir
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