PLG is almost universally applied (or desired) by every B2B product company. And while there are a lot of PLG success stories written up, the nuances of actually implementing and operationalizing such a motion are best learned through deep conversations with folks who have lived the journey. Which is why I’m really excited to share my recent conversation with Shahzad Shaikh, who leads the Growth Pillar at Asana (and also writes the Reflections of a PM newsletter).
We covered quite a bit of ground in this session, including:
the differences between moving upmarket vs downmarket utilizing PLG
the need to think of PLG as a mindset shift requiring change management
the market dynamics that make a PLG motion appealing…and necessary
the importance of understanding your end user and buyer before PLG-ing
audience questions on when, where, how, and why to apply PLG methods
The entire episode is available to view for paying subscribers, along with many other benefits like a private community and course discounts, …
