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Creating an Innovation Culture

Leveraging 100% of Your Company's Brain

While the idea that human’s only use 10% of their has been proven to be a myth, there is certainly evidence that many companies are not using anywhere close to 100% of their collective employee brainpower.

​What are the signs that the cumulative brainpower of the employee base is not being fully utilized?

  1. Execs dream up the features and assign to teams to deliver

  2. ​The product development org focuses on delivery vs impact

  3. ​People have big ideas but aren’t sure how to get traction

In my recent conversation with Aaron Smith, we talked about what this situation looks and feels like inside an organization:

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