Run the Business

Run the Business

Demystifying Platform Product Management

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Waqas Sheikh's avatar
Ibrahim Bashir and Waqas Sheikh
Apr 06, 2025
∙ Paid

Readers know I’m a big fan of platform thinking and have a lot of respect for platform PMs, which is why I was excited when Waqas Sheikh (of Waqas’s Musings) reached out to collaborate on a post on that topic. The job of platform PMs can be confusing both for the individual and the stakeholders, and our hope is this essay equips folks with more perspective; for practitioners that means a path to mastery, and for peers a path to partnership.

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