Why Platform-ify?

The Difference Between Bundling vs Integrating

I recently got a great reader mailbag question that prompted me to write a long form response and turn it into a full blog post (see below). The tl;dr is the reader was trying to get advice on how to make a business case for better integrating different products that had been built/acquired piecemeal over the years. And to me, the fact that point solutions were being sold under the same umbrella with no cross-product unification was a sign that basic bundling had been achieved, but proper integration had not. And there was a resistance to platform-ing. Read on for the whole story.

Also note, I have 2 upcoming interviews as part of 60 Minute Stories that you won’t want to miss: Jon Fan discussing Why You’ll Always End Up Building a Workflow Engine in B2B and Aaron Smith talking about Leveraging 100% of Your Company's Brain. Both events are free, live, virtual webinars…but seats are limited so sign up today!