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PLG as You Move Up/Down Market
PLG is almost universally applied (or desired) by every B2B product company. And while there are a lot of PLG success stories written up, the nuances…
Jul 14
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Ibrahim Bashir
2
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PLG as You Move Up/Down Market
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59:06
Run the Business Half Year Review
What to Read / Watch from H1 2024
Jul 3
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Ibrahim Bashir
2
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Run the Business Half Year Review
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June 2024
Like a Bullet Hitting JELL-O
Don't Get Arrested During Diligence and Other Startup M&A Advice
Jun 29
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Ibrahim Bashir
2
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Like a Bullet Hitting JELL-O
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55:49
AI as an Unlock for B2B Pricing
Getting to the Path of Revenue
Jun 26
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Ibrahim Bashir
11
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AI as an Unlock for B2B Pricing
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4
Invite your friends to read Run the Business
Thank you for reading Run the Business — your support allows me to keep doing this work.
Jun 26
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Ibrahim Bashir
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Invite your friends to read Run the Business
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The Convergence of Hardware & Software PMs for Connected Devices (Video)
Earlier this week I had previewed my conversation with Liz Fireman, Head of Product at ARENA, which honed in on the need for collaboration between…
Jun 22
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Ibrahim Bashir
2
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The Convergence of Hardware & Software PMs for Connected Devices (Video)
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2
57:44
The Convergence of Hardware & Software PMs for Connected Devices
Ever since my Kindle days a decade ago, I've been keenly aware that working on a product that combines hardware + software into a unified customer…
Jun 19
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Ibrahim Bashir
6
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The Convergence of Hardware & Software PMs for Connected Devices
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3
Layering AI into your B2B Product and GTM (Video)
Earlier this week I had raised questions for folks to ponder when weaving AI into their B2B products: How can AI create a major increase in task…
Jun 15
•
Ibrahim Bashir
and
Anurag Wadehra
3
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Layering AI into your B2B Product and GTM (Video)
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1:00:43
Layering AI into your B2B Product and GTM
A while back, I had laid out a formula for a successful B2B business: it’s a series of loops (credit to this Kevin Kwok essay for the concept). The gist…
Jun 13
•
Ibrahim Bashir
3
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Layering AI into your B2B Product and GTM
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Unlock Exclusive Content: Deep Dives, Discussions & Discounts! ($5/month)
Go Beyond the Basics: Upgrade Your Run the Business Subscription
Jun 11
•
Ibrahim Bashir
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Unlock Exclusive Content: Deep Dives, Discussions & Discounts! ($5/month)
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Announcing 60 Minute Stories
Hello Run the Business subscribers - I have exciting news to share! I’m introducing a new, paid plan ($5 / month, $50 / year) and you can upgrade today!
Jun 8
•
Ibrahim Bashir
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Announcing 60 Minute Stories
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From Daily Decisions to Bottom Line
Connecting Product Work to Revenue
Jun 4
•
Ibrahim Bashir
5
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From Daily Decisions to Bottom Line
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