Enterprise SaaS Truisms
Today’s post is short and sweet; I was thinking about opinions I’ve formed about B2B SaaS offerings the last few years (as a builder, as an advisor, and as a user), and I wanted to share out just to see if they’re more widely held, obvious but true, totally counter-intuitive, or perhaps way off-base.
80/20 equilibrium - getting your user base to an 80/20 split between consumers / creators is a good milestone (lots of successful products live at this ratio)
configuration is key - no one has an issue with the software itself; their complaints are all about the way it’s implemented
shadow IT is real - users have 10x more pull than IT and will go around any policies, rules, constraints that they can; enforcement is futile
usage begets sprawl - the more you use it, the worse the experience gets, because power usage creates clutter, which hinders novice user adoption
admin is not a JTBD - no user knows their admin, no admin knows they are an admin, and the SaaS vendor thinks the admin has no ot…
