Skip Step SaaS

Spending as much time as I do studying / building SaaS products, you tend to see patterns emerge. I’m going to share one today for how to bootstrap a 0 -> 1 SaaS offering in 3 steps.

(Yes, I know the diagram looks like a barn - I struggled with how to visualize it.)

My basic thesis here is that many (all?) SaaS products are fundamentally about re-imagining a workflow that is sub-optimal for some reason; if you can figure how to simplify the creation flow for the core user, and create a consumption bridge for adjacent users, you have a product powered by an insight that lets you skip steps. Bear with me as a I try to make “skip step SaaS” a thing.