Listen now (6 mins) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: “phone as a friend” as a critical concept in B2B (vs consumer) products the different tactics used to provide value to prospects (demos, PoCs, etc) reference-able customers being the highest-leverage tactic of all
B2B Telephone
B2B Telephone
B2B Telephone
Listen now (6 mins) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: “phone as a friend” as a critical concept in B2B (vs consumer) products the different tactics used to provide value to prospects (demos, PoCs, etc) reference-able customers being the highest-leverage tactic of all