Discover more from Run the Business
Writing is Manifesting
note: this is not one of my usual posts - I hesitated to send it because I don’t want readers / listeners to feel like I’m just trying to monetize this audience, but I am exploring ways to scale this “learning in public” experiment, and some of that may mean $-gated discussions / content
“The position you find yourself in today is the accumulation of the small choices that you’ve been making for years.”
I started this year with many intentional goals, including a few around my professional pursuits (this newsletter falls into this category). The tl;dr of what I wrote down was “ROI-ize newsletter” - I wanted to do something more with the audience and engagement I’ve been building, but simplfy turning on paid posts didn’t feel like the right move for me (it makes sense for a lot of writers, but I’m more learner than writer, and I’d rather not introduce friction on my learning curve).
This is when something very interesting happened…
The team at ScholarSite (which had apparently read my posts) reached out to ask if I’d be interested in pulling together my written (and unpublished) content into a live, online course where we could go deeper with a cohort of PM and GTM leaders. While “teaching” and “coaching” and “advising” were on my list of ways to “ROI-ize”, such a clear next step, I’ll be honest, had not occurred to me. It was serendipitious. But now I realize I’ve been engineering my own serendipity for the last 2 years that I’ve been writing this newsletter.
“Manifesting means viewing your career as a science experiment.”
All of you who are reading this at one point chose to join me in this newsletter experiment, which will continue, but I hope some of you who have been looking for deeper ways to engaged will check out this short series (10 hours, 5 sessions, 2 weeks) - you can learn more about the course and sign up here. As I’ve said before, my puzzle of choice for a few years has been consumerized B2B SaaS, so we’ll going deep on that topic.
I’d love to hear from readers about their experiences sourcing serendipity - please chime in via comments👇. And if you enjoyed this post, please consider subscribing.
further reading / references
the 1st quote above is from “The Small Steps of Giant Leaps” via Farnam Street
the 2nd quote above is from Engineering Exponential Moments
childish drawing / interpretation