A very common journey for B2B software companies is to build a product for the low-end (in terms of deal size / market segment), achieve product-market fit (PMF), then scale the business by taking that solution “upmarket” to larger accounts (i.e.
Why Moving Upmarket in B2B Works
Why Moving Upmarket in B2B Works
Why Moving Upmarket in B2B Works
A very common journey for B2B software companies is to build a product for the low-end (in terms of deal size / market segment), achieve product-market fit (PMF), then scale the business by taking that solution “upmarket” to larger accounts (i.e.