I’ve been thinking a lot recently about the purpose of a product and how to successfully fulfill it. When writing last year about “product market flex” (which is fluid) vs “product market fit” (which is static), I noted that there is sometimes a mismatch between your product’s capabilities and the maturity of the market.
I think all good tactics - I would focus on how your userbase best learns vs what's easiest for you to implement though
In the end, I think a multi-pronged education approach is inevitable, but one aspect usually has disproportionate ROI compared to the others, so worth pinpointing that IMO
What are your thoughts on using in-app guides like checklists, tooltips, banners etc for feature education?
I think all good tactics - I would focus on how your userbase best learns vs what's easiest for you to implement though
In the end, I think a multi-pronged education approach is inevitable, but one aspect usually has disproportionate ROI compared to the others, so worth pinpointing that IMO
I love the images! Who is creating them?
my kids :o
They are brilliant at it.