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Apr 21, 2023·edited Apr 22, 2023Liked by @ibscribe

I imagine calibration and iteration and experimentation play into this as well. It's important to have a vision and conviction (strong opinion) about the market you operate in and what will be successful over the long term - that really rallies a team. Like how you point out that insights have a shelf life -- when something* is novel it tends to have outsized impact and remain a truth for longer than is useful.

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I really liked you have an idea over the triple product senses. How did you develop it?

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