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As I was listening to this I couldn't help but wonder if one type of Platform play begets another? For example does extensibility beget composability which then begets scalability? To be successful as Platform business in the long run, isn't it some version of all three? p.s. really enjoyed all the articles you shared as well! can't believe that google/amazon rant is 10 years old.

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First of all, this was more than 7 minutes 😂 . Platforms are definitely about reach, and to what end? I think of platforms as enabling *co-creation* as the key outcome: they allow for connected entities to unlock more value than if they did so independently. Love the ility's as a way to categorize and be deliberate about what you're aiming to achieve. Language is so important. Platform plays abound - look at Zoom, Asana, or even Notion as recent examples. Does it mean everything should be? I think it's important to note when a platform play is not appropriate. Thanks for your take and have a great weekend.

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