So important to have a deliberate process around this, for internal and external stakeholders. Also helps to queue partners in marketing and the field about what is coming up (within safe harbour parameters). Anecdotally, I also note that Plaid is very good about communicating what is likely not going to be delivered in the near term based on eng priorities, and it goes a long way (as opposed to being left in the dark). Lastly, in some cases a lot of "little" customer requests might tell you something about opening up the "platform" side of your offering to allow users to co-create.
So important to have a deliberate process around this, for internal and external stakeholders. Also helps to queue partners in marketing and the field about what is coming up (within safe harbour parameters). Anecdotally, I also note that Plaid is very good about communicating what is likely not going to be delivered in the near term based on eng priorities, and it goes a long way (as opposed to being left in the dark). Lastly, in some cases a lot of "little" customer requests might tell you something about opening up the "platform" side of your offering to allow users to co-create.