Quick post today on a conversation I’ve been having with some folks in my PM network: how do you decide what stays free vs gets paywalled in your B2B product? There are of course many in-between monetization paths beyond just a binary free vs paid offering…options like freemium, trials, and services can all be the right lever for your product / motion. But I love frameworks and was very curious if there was a way to determine a path at the feature ideation phase, and today I heard a simple but clear framework for things that absolutely should be in free*
Deciding Free vs Paid in B2B Product Packaging
Deciding Free vs Paid in B2B Product…
Deciding Free vs Paid in B2B Product Packaging
Quick post today on a conversation I’ve been having with some folks in my PM network: how do you decide what stays free vs gets paywalled in your B2B product? There are of course many in-between monetization paths beyond just a binary free vs paid offering…options like freemium, trials, and services can all be the right lever for your product / motion. But I love frameworks and was very curious if there was a way to determine a path at the feature ideation phase, and today I heard a simple but clear framework for things that absolutely should be in free*