Recently, I learned a fascinating lesson from a friend who’s building a B2B company - his take was that while a great product is important, what he really wished he’d learned much earlier was how to sell. In fact, he was so committed to getting better at sales that he’d hired a sales coach. And he shared an anecdote about how he utilizes the methods the coach has taught him to date. Which I’ve turned into this stylized narrative, written from the perspective of a prospective C-level buyer who’s been talked into taking a meeting with some small software vendor as a favor to an investor friend, thinking he’s going to get a quick demo and hopefully cut the 1 hour session short…
Can We Demo Now?
Can We Demo Now?
Can We Demo Now?
Recently, I learned a fascinating lesson from a friend who’s building a B2B company - his take was that while a great product is important, what he really wished he’d learned much earlier was how to sell. In fact, he was so committed to getting better at sales that he’d hired a sales coach. And he shared an anecdote about how he utilizes the methods the coach has taught him to date. Which I’ve turned into this stylized narrative, written from the perspective of a prospective C-level buyer who’s been talked into taking a meeting with some small software vendor as a favor to an investor friend, thinking he’s going to get a quick demo and hopefully cut the 1 hour session short…