Run the Business

Run the Business

The Product Lexicon (v2)

Mar 31, 2023
∙ Paid

I’ve recently been revisiting several fundamental product concepts in the course of my day job building products and side job teaching product management, and it dawned on me that my original Product Lexicon post didn’t really organize the terminology in any logical way. I spent some time collating all my product vocabulary into different levels and turned it into this handy visual.

  • Level 1 - this is your unique perspective

  • Level 2 - this is how you operationalize

  • Level 3 - this is how you create focus

  • Level 4 - this is how you hold accountable

User's avatar

Continue reading this post for free, courtesy of Ibrahim Bashir.

Or purchase a paid subscription.
© 2026 Ibrahim Bashir · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture