Run the Business

Run the Business

SCARF Management

Ibrahim Bashir's avatar
Ibrahim Bashir
Aug 31, 2020
∙ Paid

This weekend, I got a call from a former team member who was new to managing people and was trying to figure out how to approach a new direct report. A chance to explain one of my favorite mindbending models : SCARF!

  1. Status

  2. Certainty

  3. Autonomy

  4. Relatedness

  5. Fairness

The SCARF model attempts to summarize neurological processes in all our brains that are designed to maximize rewards / minimize threats. Basically, it boils down the handful of things that make people tick, in the context of professional fulfillment. And my own take, which is not supported by the research linked below, is that individuals tend to have 1 primary SCARF dimension when it comes to their careers; basically, there’s a core driver behind anyone’s workplace behavior. And if you can identify where they stand on the motivation spectrum, it becomes much easier to serve as their manager.

So let’s dig into each aspect, and I’ll focus specifically on how it plays into team dynamics.

[1] Status

When an employee’s perception is ancho…

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