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Run the Business

5 Minute Fridays

1 topic, 5 key concepts, covered in a 5 minute audio snippet
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6:19
B2B Telephone
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6:19
B2B Telephone
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: “phone as a friend” as a critical concept in B2B (vs consumer…
8:13
Promo Playbook
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: there is a playbook for successful promotions in an organization the 3…
2:38
The Layers of Customer Centricity (v1)
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: there are multiple layers of customer centricity in B2B products level…
4
4:40
Product Intuition vs Conviction
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: the difference between product intuition vs conviction where intuition…
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5:49
Cultivating a Revenue Mindset for B2B PMs
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: why a B2B product team has to have a revenue mindset how B2B PMs…
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4
5:17
Gathering GTM Gossip
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: the important of gathering PMF feedback PMF is product AND market fit…
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5
3:42
Core Product Persistence
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: your core product workflow is a timeless asset but you have to carve…
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2
Launches vs Landings
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: outputs over outcomes is a well-known org dysfunction launches vs…
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4
The 5 C's of Why We Cascade
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: context color connectivity cost consequence I’d love to hear from…
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BHAG Thinking
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: BHAG definition: big hairy audacious goal BHAG purpose: think big…
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2
Marketplace Bootstrapping
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: double click into extensibility platforms marketplaces as a special…
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2
Platform Plays
back with a “5 minute Friday” audio edition key concepts I cover in this snippet: the business purpose of any platform play (reach) the 3 platform…
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4
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