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The Layers of Customer Centricity (v2)
One of the things I love about writing and learning in public is the serendipity of collaboration; people who come across my musings will sometimes…
Jun 3
9
The PM Career Ladder: Your Unofficial Guide
Navigating career ladders is a top-of-mind topic for PMs across companies of all sizes. Aakash Gupta (aka Product Growth Guy) and I (aka @ibscribe…
May 11
16
10
Can We Demo Now?
Recently, I learned a fascinating lesson from a friend who’s building a B2B company - his take was that while a great product is important, what he…
Apr 23
6
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The PM Career Ladder: Your Unofficial Guide
May 11
16
10
Product Sense
Apr 19
15
4
Product Paths
Sep 25, 2022 • @ibscribe
12
2
Connecting B2B Products to Revenue
Sep 3, 2022 • @ibscribe
12
Synthesizing Learnings
Jan 22 • @ibscribe
11
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Product Sense
What is it and how can you improve it?
Apr 19
15
4
Why Moving Upmarket in B2B Works
A very common journey for B2B software companies is to build a product for the low-end (in terms of deal size / market segment), achieve product-market…
Apr 2
6
The Product Lexicon (v2)
I’ve recently been revisiting several fundamental product concepts in the course of my day job building products and side job teaching product…
Mar 31
7
B2B Telephone
Listen now (6 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: “phone as a friend” as a critical concept in B2B…
Mar 24
6
Teaching Users Your Product...
I’ve been thinking a lot recently about the purpose of a product and how to successfully fulfill it. When writing last year about “product market flex…
Mar 20
7
5
Promo Playbook
Listen now (8 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: there is a playbook for successful promotions in…
Mar 3
4
The Layers of Customer Centricity (v1)
Listen now (3 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: there are multiple layers of customer centricity…
Feb 24
5
4
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