Run the Business

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Product Sense
What is it and how can you improve it?
4
Why Moving Upmarket in B2B Works
A very common journey for B2B software companies is to build a product for the low-end (in terms of deal size / market segment), achieve product-market…
The Product Lexicon (v2)
I’ve recently been revisiting several fundamental product concepts in the course of my day job building products and side job teaching product…
B2B Telephone
Listen now (6 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: “phone as a friend” as a critical concept in B2B…
Teaching Users Your Product...
I’ve been thinking a lot recently about the purpose of a product and how to successfully fulfill it. When writing last year about “product market flex…
5
Promo Playbook
Listen now (8 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: there is a playbook for successful promotions in…
The Layers of Customer Centricity (v1)
Listen now (3 min) | back with a “5 minute Friday” audio edition key concepts I cover in this snippet: there are multiple layers of customer centricity…
4
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